The 3D configurator is the ultimate frontier of personalization for the future. This allows to modify materials, colors and graphics in real time, improving the shopping experience and increasing customer loyalty to the brand.
Giving the customer control over the product configuration options can increase their purchase intent and make shopping a unique experience.
Prisma Tech 3D visualization technology allows products to be displayed hyper-realistically, enabling customers to view materials in detail even during the online shopping experience. This helps increase conversion rates and reduce returns. The 3D configurator also revolutionizes the in-store shopping experience by making it immersive and interactive thanks to state-of-the-art 3D and AR solutions.
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